Kantar is the Data Investment Management division of WPP, and one of the world’s largest insight, information and consultancy groups. It was founded in 1993 and consists of a network of 12 specialized operating brands, with around 30,000 employees working in 100 countries in various research, insight and consultancy disciplines. Its global headquarters are in London, UK. Eric Salama is the current Chief Executive Officer. In September 2016, Kantar rebranded its operating brands visual identities and added the Kantar prefix to brand names. Major competitors include GfK, Nielsen, and Ipsos.